Product Leaders Aotearoa

A record of senior product leaders (CPO / Head of Product) in New Zealand.

Total

165

The total number of active product leaders across Aotearoa

Gender

73% Male27% Female

The gender split of active product leaders

Average Tenure

(last 12 months)

2.9 yrs

The average tenure of people whose roles ended in the last 12 months.

No Prior Exec Experience

50%

Percentage of active leaders who, before product, had no prior executive leadership experience.

No PM Experience

58%

Percentage of active product leaders who never held a PO/PM role before becoming a product leader.

Active leaders by region

Auckland98 (62%)Wellington34 (21%)Christchurch14 (9%)Dunedin5 (3%)Hamilton2 (1%)Tauranga2 (1%)New Plymouth1 (1%)Nelson1 (1%)Waikato1 (1%)Palmerston North1 (1%)

Active leaders over time

063125188250Jan 2007May 2010Sept 2013Jan 2017May 2020Sept 2023Jul 2026165

Active leaders by role level, per year

Director
VP
Head
Chief
06312518825020072010201320162019202220252026

Female leaders over time

0%13%25%38%50%Jan 2007May 2010Sept 2013Jan 2017May 2020Sept 2023Jul 202627%

Average tenure, 12-month rolling (ended roles)

0 yrs1 yrs2 yrs3 yrs5 yrsDec 2013Jan 2016Apr 2018May 2020Jun 2022Jul 2024Jul 20262.9 yrs